Data Privacy Statement of PLI

Premier Lotteries Ireland DAC (PLI) is the operator of the National Lottery. PLI was awarded a 20-year licence to operate the National Lottery by the Irish Government in February 2014 and commenced operations in November 2014. PLI is based in the National Lottery headquarters building on Abbey Street Lower, Dublin 1.

PLI is the controller of personal data collected and processed from visitors and players using the National Lottery’s website and apps.

This Data Privacy Statement is designed to demonstrate our firm commitment to privacy and to inform you of the personal data that we collect and process in connection with your use of the National Lottery website and apps.

It also sets out details of what personal data we process, why we process it, with whom your personal data is shared, and a description of your rights with respect to your personal data.

This Data Privacy Statement will be reviewed from time to time to take into account ongoing developments at the National Lottery and any changes in the law.

To comply with our obligations under the National Lottery Act 2013, which includes an obligation to prevent underage or problem play, we will collect and process information about you referred to in this Data Privacy Statement as ‘personal data’.

This personal data will include your on-site activity, your account registration details and all transactional details. If you become a player and you later close your account, we are required by the Licence to Operate the National Lottery (“Licence”) to maintain a record of your account so we can meet our legal and regulatory obligations.

Your personal data is primarily obtained directly from you at the point of player registration or while you browse the website and when you play.

In addition, our website uses cookies to distinguish you and your preferences from other users of the site. This helps us to improve your experience when you browse our website and also allows us to improve the user journey. Follow this link to our Cookie Policy to find out more. The Cookie Policy should be read in conjunction with this Data Privacy Statement as the same data protection rights apply to cookies.

The categories of personal data we process, and the lawful bases for doing so, are set out in the Details of Processing Activities section of this Data Privacy Statement.

The personal data we hold, process and retain will be used for the management of your account, for administrative purposes, for meeting our legal and regulatory obligations, for ensuring responsible play, and for marketing. We hold it and use it to protect your rights and interests and to manage our relationship with you appropriately, effectively and lawfully. At the same time, it enables us to run our business.

This includes using your personal data to enable us to manage your registration, comply with our legal obligations, pursue our legitimate interests and protect ourselves in the event of legal proceedings.

The uses we make of each category of your personal data, together with the lawful bases we rely on for those uses are set out in more detail in the Details of Processing Activities section of this Data Privacy Statement.

Where there is a need to process your data for a purpose other than those set out at the end of this Data Privacy Statement, or otherwise outlined to you, we will inform you of this and, if required, we will seek your consent.

If you do not wish to open an online account, but wish to participate in retail promotions which require you to enter limited personal data online, this data will be treated in the same manner as set out in this Data Privacy Statement.

If you do not wish to share the personal data required during the registration process, unfortunately you will not be able to use the online services to play National Lottery games.

PLI is certified to the ISO 27001 standard for Information Security Management Systems, and to the World Lottery Association (WLA) Security Control Standard, for the purpose of protecting the confidentiality, integrity and availability of your personal data.

Your personal data may be disclosed to third parties where we are legally obliged to do so.

It will also be disclosed during activities where we have lawful contractual agreements in place that enable us to operate the National Lottery.

Your personal data will also be disclosed to third parties where we have a lawful legitimate interest to share your data, such as in marketing campaigns, provided that you have agreed to receive marketing information.

Your contact details will also be shared with research companies for the purposes of conducting surveys relating to responsible play and gambling awareness.

Again, you will find more detailed information on how we share your personal data with third parties, and who they are, in the Details of Processing Activities section of this Data Privacy Statement.

The main country storage location of your personal data is Ireland.

We will transfer your personal data to other companies within the EEA for purposes connected with the enhancement of your online experience.

Your personal data will be transferred outside of the EEA during the provision of certain services which are managed and provided by third parties. Recognised data protection safeguards are in place to ensure the security of your personal data where it is transferred outside of the EEA.

Further details are provided in the Details of Processing Activities section of this Data Privacy Statement.

Under the terms of the Licence, PLI has certain data retention requirements which amount to a legal obligation. The personal data retention periods applied by PLI are outlined in the Abridged Data Retention Policy at the end of this Data Privacy Statement.

Should you choose to close your account, you can re-open it by contacting the National Lottery. You cannot create a new account unless you first submit a Data Deletion request to: DPO@Lottery.ie or by contacting Customer Support here: https://www.lottery.ie/about/contact-us.

The National Lottery is required to operate an effective responsible play programme. If you choose to create an online account and, at a later date, decide to permanently self-exclude yourself from further play, or if the Player Protection team decides to permanently exclude you from further play, your account will be frozen and retained until the end of the Licence agreement in 2034, plus two years.

For further information regarding other mandatory data retention periods, please refer to the Abridged Data Retention Policy at the end of this Data Privacy Statement.

In line with the interests outlined in the information provided in the Details of Processing Activities section of this Data Privacy Statement, and to comply with the legal obligations of our licence, we carry out profiling and analysis based on your location data, age, financial transactions, gameplay activity (frequency of days played, spend limit hits, types of games played), interests and behaviours for the following purposes:

• To offer you tailored products and services, and more relevant marketing, such as bringing to your attention similar games to the ones you like to play.
• To comply with our legal and regulatory obligations such as preventing underage or problematic play, prevention of money laundering, prevention of fraud, and to ensure the integrity and security of the National Lottery.
• As part of our programme to ensure responsible play and to protect our players from problematic play, your patterns of play and your expenditure will be compared to broad profiles of player types. This analysis can lead to further engagement and intervention from the Player Protection team.

During the process to create a new account, all information supplied during registration will be scanned against existing accounts – open, recently closed, excluded, self-excluded, suspended and fraudulent – to ensure that a person cannot open more than one account. 

No player will be subject to automated decision-making without a holistic review being performed by highly skilled professionals who are responsible for preventing problem play. For more information, please visit our dedicated page at https://www.lottery.ie/useful-info/play-responsibly.

You have the following rights under data protection law, although your ability to exercise these rights may be subject to certain conditions and where we are permitted to do so under the terms of the Licence.

• Information Request. The right to receive a copy of and/or access the personal data that we hold about you, together with other information about our processing of that personal data.
• Update Data. The right to request that any inaccurate data that is held about you is corrected, or if we have incomplete information you may request that we update your data such that it is complete.
• Data Deletion. The right, in certain circumstances, to request that we erase your personal data.
• Restrict Processing. The right, in certain circumstances, to request that we no longer process your personal data for particular purposes.
• Object to Processing. The right to object to our use of your personal data or the way in which we process it.
• Data Portability. The right, in certain circumstances, to transfer your personal data to another organisation.
• Review Automated Decisions. The right to object to automated decision making and/or profiling.
• File a Complaint. You have the right to complain to the Data Protection Commission. You also have the ability to complain to us via our Data Subject Rights Request link – choose option ‘File a Complaint’.

 

You can contact PLI’s Data Protection Officer at DPO@lottery.ie or by calling the National Lottery on (01) 889 1000.

PLI uses a secure system for handling rights requests, which is provided by a specialist service provider called OneTrust. If you would like to exercise any of these rights, please contact us via our Data Subject Rights Request link.

Player Registration

Personal data processed

Gender, name, preferred greeting, address, email address, phone number, date of birth, proof of ID, IP address, date and time of registration, payment card, browser, mother’s maiden name, place of birth, emailing preferences, URLs visited, referral URLs, biometric facial image scan versus supplied ID including temporary capture of all fields of the supplied ID.

Purpose for processing and uses of the data

To give you access to the National Lottery website and to distinguish you and your preferences from other users of the site, our website places a combination of Strictly Necessary cookies and other cookies that first require your consent, on your PC or mobile device.

To register as a National Lottery online player in compliance with legal and regulatory requirements such as living in Ireland and over 18, and to ensure responsible play.

To verify your identity comparing the proof of ID supplied versus the information you provide during registration.

To enable your ability to play, PLI requires the storage of your payment card with a specialist card processing company. PLI will only receive limited hashed card details.

To compare your facial features versus a supplied ID image, when the face match/liveness feature is enabled and you provide your consent, in order to verify that you are the rightful owner of the supplied ID image.

To send weekly results, inform you of large jackpots, to provide information about offers and promotions, when you provide consent for such communications.

Lawful basis for processing the data

Contractual and legal obligations: The processing of data is necessary to enter into a contract with PLI and to meet the legal and regulatory requirements of the National Lottery Act and the Licence. If the player does not provide the requested data, including a state-issued ID document, PLI will not be able to complete the player registration.

Consent:

• Direct marketing activity is subject to player consent. The player has the clear option to opt-in to receive marketing communications at registration time and then to opt-out any time.
• Face match & Liveness facility. Where you choose to use the ID Scan feature to compare your facial image versus a supplied ID, you do so by first giving your consent. This feature might not be available at the time of your registration.

Legitimate interest (prior to registration):

• PLI has a legitimate interest in marketing its products to an appropriate audience, while ensuring responsible play controls are employed. This can only be achieved by processing personal data to personalise your experience when visiting the National Lottery website and apps using your visit history, time of visits, browser & device used, and location. PLI will also produce depersonalised general statistics to help improve its products by better understanding what works well for players and the National Lottery, and what does not.
  
  Balance of data subjects’ interest: Players are not tracked outside the National Lottery website or app. Data collected is used to ensure individuals are not mistargeted. PLI will ensure that players who have made the decision to permanently self-exclude from playing lottery games cannot access their old account, nor will they be able to create a new account. PLI employs pseudonymisation (masking of personal details) and data minimisation (only collecting or processing necessary fields of data) amongst the safeguards employed to protect the use of personal data within the business. Players also have the right to object to further processing of their personal data, or to request that their personal data be deleted. Statistical reports are generalised and depersonalised. Logical access controls are used throughout the business to strictly ensure that only those who should be working with specific personal data have access to that data. 
   

Sharing of personal data

PLI shares personal data with the following list of entities, among others:

• Camelot Lottery Services (CLS): management of PLI Gaming Infrastructure and 2nd Line Support Services in relation to applications, networks and security.
• EVO Payments International GmbH, trading as BOI Payment Acceptance (BOIPA), processes your payment card on behalf of PLI. BOIPA fully complies with the PCI/DSS 3.2 security requirements. Please note that PLI will only receive limited hashed card details. Transfers by EVO to third-party companies outside of the European Economic Area shall take place if and only to the extent necessary to enable the provision of services to you. EVO’s privacy policy may be found here: https://www.evopayments.eu/en/privacy-policy/
• Adobe Systems Software Ireland Limited (Adobe Ireland) for marketing campaigns. Adobe will transfer your personal information across national borders and to other countries where Adobe and its partners operate, including the United States. See here for an overview of privacy at Adobe:
  https://www.adobe.com/ie/privacy/policy.html
• Intralot Ireland Limited (Intralot): maintenance of PLI’s players and retailers handling platforms and retailer terminals. Intralot support engineers are based both on PLI’s premises and in Greece from where they can login using an encrypted VPN channel. All Intralot access is monitored.
• Cloudflare to protect the National Lottery’s website against DDoS attacks (Distributed Denial of Service, a type of hacking). This requires personal data to transit through Cloudflare’s infrastructure. This takes place in multiple locations both inside and outside the EEA. The traffic through Cloudflare is fully-encrypted. Cloudflare’s privacy policy is available here: https://www.cloudflare.com/en-gb/privacypolicy/
• GB Group PLC (GBG) for ID verification and comparing a facial image via biometric scan versus a state-issued ID document uploaded by the online account holder. GBG will hold images for a maximum of 31 days if not already deleted by PLI in a shorter timeframe. The identity documents may be processed by GBG to validate format and security parameters for the purpose of fraud prevention. GBG’s privacy notice is available here: https://www.gbgplc.com/en/legal-and-regulatory/products-services-privacy-policy/
• OneTrust, a privacy automation service provider, for ID verification when the National Lottery’s Customer Support team provides a secure link to players for uploading ID images. The identity document will be stored within OneTrust’s secure system for a maximum of 30 days if not already deleted by PLI’s Customer Support team in a shorter timeframe. 
• Google Analytics, a web analysis service of Google. Google Analytics uses cookies and other identifiers to measure traffic on the National Lottery’s website to compile reports on website activity and to provide PLI with further services associated with website and internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other data from Google.
• Firebase, a Google product, to measure the traffic on the National Lottery's app.
• Google Ads, a system based on cookies and keywords determined by advertisers. Google uses these characteristics to place National Lottery advertising on pages where they think it might be relevant. PLI pays when users divert their browsing to click on the National Lottery advertising. If a person navigates to our website via a Google ad, a so-called ‘Conversion’ Cookie is stored on the information technology system of the person concerned by Google. The data and information collected through the use of the Conversion Cookie is used by Google to generate user statistics for our website. These statistics are used by PLI to determine the total number of users who have been referred to the National Lottery via Google Ads. Neither PLI nor other Google Ads advertisers receive information from Google that could identify the person who clicked on the ad. Please see here for an overview of privacy at Google: https://policies.google.com/privacy?hl=en
• DoubleClick Digital Marketing, a Google product, offers technology products and services that are sold to Core, a third-party advertising agency chosen by PLI, to allow the National Lottery to deploy, target, deliver, and report on interactive advertising campaigns.
• Meta Platforms Ireland Limited (Facebook and Instagram) use cookies, web beacons and other storage technologies to collect or receive information from National Lottery’s websites and elsewhere on the Internet and use that information to provide measurement services, target and deliver ads. You can find Meta Ireland's Privacy Policy at https://www.facebook.com/about/privacy.
• Bing, a web search engine owned and operated by Microsoft. Similar to Google Ads above, the Bing system is based on cookies and keywords determined by advertisers.
• Mkodo, a Pollard Banknote company, chosen by PLI for website and app development and design services. Small quantities of personal data may be processed by Mkodo during access controlled by PLI while providing production support services.
• Legal advisors. In the event of a complaint, pertinent information may be shared with organisations who provide services to the company such as legal advisors.
• Regulator of the National Lottery (RNL). The Regulator may access certain data to assess and ensure that PLI is meeting its obligations to prevent underage or problem play.
• Other entities that provide services to PLI or assist PLI in fulfilling its obligations to you. PLI will ensure that any such entities are bound by contractual obligations to protect your personal data and comply with applicable data protection laws.

 

Ongoing Player Interaction

Personal data processed

Gender, name, preferred greeting, address, email address, date of birth, proof of ID, IP address, date and time of visit, payment card, browser, mother’s maiden name, place of birth, emailing preferences, URLs visited, referral URLs, games played, number played, amounts played, amounts added, amounts withdrawn, wallet amount, page, length of visit, cookies, biometric facial image scan versus supplied ID including temporary capture of all fields of the supplied ID.

Purpose for processing and uses of the data

To give you access to the National Lottery website and to distinguish you and your preferences from other users of the site, our website places a combination of Strictly Necessary cookies and other cookies that first require your consent, on your PC or mobile device.

To play online National Lottery games in compliance with legal and regulatory requirements such as living in Ireland and over 18, and to ensure responsible play.

To verify your identity comparing the proof of ID supplied versus the information you provide during registration. All players, irrespective of the date when the account was opened, are required to verify their identity, should they wish to add funds to their account. 

To compare your facial features versus a supplied ID image, when the face match/liveness feature is enabled and you provide your consent, in order to verify that you are the rightful owner of the supplied ID image.

To enable your ability to play, PLI requires the storage of your payment card with a specialist card processing company. PLI will only receive limited hashed card details.

To tailor your experience on our digital channels, to improve marketing activity, and to suggest relevant marketing content.

To send weekly results, to inform you of large jackpots, to provide information about offers and promotions, when you provide consent for such communications.

To create statistics to enable PLI to develop responsible play initiatives and player protection controls such as spend limits and monitoring of account exclusions.    

To conduct player satisfaction and market research surveys, including surveys relating to responsible play and gambling awareness.

Lawful basis for processing the data

Contractual and legal obligations: The processing of data is necessary to enter into a contract with PLI and to meet the legal and regulatory requirements of the National Lottery Act and the Licence. If the player does not provide the requested data, PLI will not be able to allow the player to play National Lottery games online. If you already hold an online account and do not wish to undergo the ID verification process when asked to do so, you may no longer be permitted to access your account and it may be closed after a period of time.

Consent:

• Direct marketing activity is subject to player consent. The player has the clear option to opt-in to receive marketing communications at registration time and then to opt-out at any time.
• Face match & Liveness facility. Where you choose to use the ID Scan feature to compare your facial image versus a supplied ID, you do so by first giving your consent.
• Deployment of cookies other than those deemed ‘Strictly Necessary’ for the delivery of the requested service, such as access to our website. Follow this link to our Cookie Policy to find out more.

Legitimate interest:

• PLI has a legal obligation emanating from the Licence to promote responsible gaming practices that prevent problem gaming. It is therefore in PLI’s legitimate interest to undertake data processing activities necessary to achieve this purpose. Your use of the National Lottery website and app will be personalised with a view to not only improving your play experience but also to guard against possible problem play. Measures employed include avoiding targeting individuals who may have gambling issues. To achieve this, PLI analyses recent play history, frequency of play, last win dates, type of games played, location (county), player visit history, time of visit, browser and device used, gender.
  
  Balance of data subjects’ interest: Players are not being tracked outside the National Lottery website or app. The information is processed to ensure individuals are not mistargeted. It is also processed to ensure that players who make the decision to permanently self-exclude their online account from future play are prevented from opening new accounts. Amongst its privacy safeguards, PLI uses pseudonymisation of data during processing to mask the identity of individuals. PLI limits the analysis of play data to what is necessary and proportionate for the purposes mentioned above. Users have the right to object to further processing.

• PLI has a legitimate interest in improving direct email marketing activity and to suggest relevant marketing content, while also employing responsible gaming techniques while marketing. This is achieved by using data related to play history, frequency of play, last win dates, type of games played, location (county), player visit history, time of visit, browser and device used, gender. PLI will also produce general statistics to improve its products based on game-uptake feedback.
  
  Balance of data subjects’ interest: Players are not being tracked outside the National Lottery website or app. The information is being used to ensure individuals are not mistargeted. It is also used to ensure that players who make the decision to permanently self-exclude their online account from future play are excluded from marketing campaigns. Amongst its privacy safeguards, PLI uses pseudonymisation of data during processing to mask the identity of individuals. Reports are designed to be generalised and to exclude individual personal data. Logical access controls prevent access to the raw player data used to create these reports.

• PLI has legitimate interest in conducting player satisfaction and market research surveys. PLI shares email address, first name, surname, telephone number, age and gender data with third party market research companies who carry out player surveys on PLI’s behalf.
  
  Balance of data subjects’ interest: PLI will only contact players who have opted in for other forms of marketing contact; players can choose not to respond to surveys; players can review PLI’s Data Privacy Statement prior to completing a survey; third party market research companies will only hold personal data shared with them for six months.

• It is also in PLI’s legitimate interest to conduct surveys relating to responsible play and gambling awareness, your contact details – first name, surname, telephone number, email address – will be shared with research companies, such as RED C Research, who carry out player surveys on PLI’s behalf.
  
  Balance of data subjects’ interest: The personal data supplied will be the minimum possible for each survey; you do not have to take part in such surveys, if you are contacted by the research company; you can choose to opt out of being contacted again regarding similar surveys; if you choose to take part, your responses will be pseudonymised by the research company prior to being supplied to PLI; third party research companies will only hold personal data shared with them for six months; at PLI, the database containing your responses will only be accessible to a very small number of IT specialists where your personal data will be masked at all times; PLI will ensure that appropriate technical and organisational measure are in place so that no unauthorised individuals within PLI will have the capability of linking your responses to your main customer account; your responses and your pattern of play and expenditure will be anonymously added to other similar respondents to create broad profiles of customers and their attitudes and feelings with respect to responsible play and gambling; once broad profiles are created, PLI’s research database will be fully anonymised or deleted; players can review PLI’s Data Privacy Statement prior to responding to a survey. Unless you opt out of future contact, you may be contacted again in the future regarding a similar survey.

To Opt-Out of Responsible Play Surveys please email opt_out@lottery.ie
(Note: there is an underscore between ‘opt’ and ‘out’ – opt_out)

Sharing of personal data

Personal Data is shared with the same organisations as outlined in the Player Registration section above.

PLI shares email address, first name, surname, telephone number, age and gender with third party research companies, such as RED C Research, who carry out player satisfaction surveys, market research surveys, and surveys relating to responsible play and gambling awareness on PLI’s behalf.

Third party research companies will only hold your personal data for six months.

RED C Research’s privacy notice may e viewed here:

https://redcresearch.ie/privacynotice/

PLI may share players’ data with FTI Consulting Management for running automated checks to discover duplicate accounts and to improve the checking algorithms employed.  

SMTP2Go Inc, an email delivery service for players who successfully purchase a draw-based game ticket; the service is retained to ensure that players receive confirmations of their purchases, especially in the context of scheduled play. Only players’ email addresses are processed by the third party.

 

Android and iOS Apps

Personal data processed

Geo-location, name, IP address, phone device ID, device IMEI, platform, purchase total, device OS version

Purpose for processing and uses of the data

Location is required to comply with legal requirements (living in and playing from Ireland).

Lawful basis for processing the data

Contractual and legal obligations: The processing of data is necessary to enter into a contract with PLI and to meet the legal and regulatory requirements of the National Lottery Act and the Licence. If a player does not provide the requested data, PLI will not be able to allow the player to play National Lottery games online.

Consent: Direct marketing activity is subject to player consent. The player has the clear option to opt-in to receive marketing communications at the point of registration and then to opt-out at any time.

Push Notifications are messages which are sent from the National Lottery mobile app to users who have downloaded the National Lottery App and have opted-in to receive notifications. These notifications can be considered to be both service and marketing in nature. You have the ability to enable or disable push notifications from the National Lottery mobile app on your phone or device at any time. Here’s how:

If you are using the National Lottery mobile app on an iOS device, you will be automatically prompted to opt in or to opt out of push notifications when you install the app.

If you are using the National Lottery mobile app on an Android device, due to the settings in Android versions 12 and below, you will be automatically opted in by default as a result of the operating system’s configuration. For Android versions 13 and above, you will be automatically prompted to opt in or opt out of push notifications when you install the app.

You can disable notifications by changing the settings for the App on your mobile device.

Android Phones: Go to Settings and select 'Apps'. Tap on the National Lottery App and then select 'Notifications'. You will be given the option to block all notifications from the app.

Apple Phones: Go to Settings, tap on Notifications and select the National Lottery App. You will see the option to allow or disable notifications for the app.

Legitimate interest:

• PLI has a legal obligation emanating from the Licence to promote responsible gaming practices that prevent problem gaming. It is therefore in PLI’s legitimate interest to undertake data processing activities necessary to achieve this purpose. Your use of the National Lottery app will be personalised with a view to not only improving your play experience but also to guard against possible problem play. Measures employed include avoiding targeting individuals who may have gambling issues. To achieve this, PLI analyses play history, frequency of play, win history, type of games played, location (county), player visit history, time of visit, browser and device used, gender.
  
  Balance of data subjects’ interest: Players are not being tracked outside the National Lottery website or app. The information is processed to ensure individuals are not mistargeted. It is also processed to ensure that players who make the decision to permanently self-exclude their online account from future play are prevented from opening a new account. Amongst its privacy safeguards, PLI uses pseudonymisation of data during processing to mask the identity of individuals.

 

• PLI has a legitimate interest in improving  the direct marketing activity and to suggest relevant marketing content while also employing responsible gambling techniques while marketing. This is achieved by using data related to recent play history, frequency of play, last win dates, type of games played, location (county), player visit history, time of visit, browser and device used, gender. PLI will also produce general statistics to improve its products based on game-uptake feedback.
  
  Balance of data subjects’ interest: Players are not being tracked outside the National Lottery app. The information is being used to ensure individuals are not mistargeted. It is also used to ensure that players who make the decision to permanently self-exclude their online account from future play are excluded from marketing campaigns. Amongst its privacy safeguards, PLI uses pseudonymisation of data during processing to mask the identity of individuals. Reports are designed to be generalised and to exclude individual personal data. Logical access controls prevent access to the raw player data data used to create these reports.

 

Sharing of personal data

Personal Data is shared with the same organisations as outlined in the Player Registration and Ongoing Player Interaction sections above.

 

Customer Support

Personal data processed

Gender, name, preferred greeting, address, email address, date of birth, proof of ID, IP address, date and time of visit, payment card, browser, mother’s maiden name, place of birth, games played, numbers played, amounts played, amounts added, amounts withdrawn, wallet balance, length of visit, biometric facial image scan versus supplied ID including temporary capture of all fields of the supplied ID, X (twitter) account, Facebook Messenger account, Instagram account, telephone number, telephone call recordings, instant messages, web chat.

Purpose for processing and uses of the data

To provide assistance to players and to monitor quality of services.

Lawful basis for processing the data

Contractual and legal obligations: The processing of data is necessary to enter into a contract with PLI and to meet the legal and regulatory requirements of the National Lottery Act and the Licence.

If the player does not provide the requested data, PLI will not be able to provide player support.

Sharing of personal data

PLI shares personal data with:

• Camelot Lottery Services (CLS): management of PLI Gaming Infrastructure and 2nd Line Support Services in relation to applications, networks and security.
• Intralot Ireland Limited (Intralot): maintenance of PLI’s players and retailers handling platforms and retailer terminals. Intralot support engineers are based both on PLI’s premises and in Greece from where they can login using an encrypted VPN channel. All Intralot access is monitored.
• Zendesk for Customer Support, call management and call recording, to centrally manage inquiries, requests or any player’s interactions via the support email address, and social media interactions. Please see an overview of Zendesk’s privacy here:
  https://www.zendesk.com/company/privacy-and-data-protection/#gdpr-sub 
• Zendesk uses Twilio Inc for the storage of telephone call recordings. Zendesk Talk lawfully transfers recordings to the USA to a Twilio Inc. data centre hosted by Amazon Web Services (AWS).
  https://www.twilio.com/legal/privacy
• Aircall for Customer Support, call management and call recording, particularly in the Prize Claims department. Special technical and organisational measures, such as restricted access control, have been put in place to outweigh potential risks to winners’ privacy rights. Aircall may transfer personal data to countries outside the EEA and have implemented suitable safeguards designed to ensure compliance with GDPR. An overview of Aircall’s privacy policy may be found here: https://aircall.io/privacy/

 

Winners

Personal data processed

Data collected on the claim form: name, address, date of birth, telephone number, proof of ID (type and expiry date) and signature.

Data collected on a voluntary basis: gender, occupation, and consent for publicity (photographs, video, name, address and any other information as agreed in writing).

Purpose for processing and uses of the data

To comply with legal and regulatory requirements (such as, winner is over 18).

To facilitate the redemption of draw based games and scratch card prizes as described in the Game Rules. 

Lawful basis for processing the data

Contractual and legal obligations: The processing of data is necessary to enter into a contract with PLI and to meet the legal and regulatory requirements of the National Lottery Act and the Licence. If the player does not provide the requested data, PLI will not be able to pay the player.

Consent: Publicity material is processed on the basis of consent. If consent is subsequently withdrawn, PLI will cease to process this information. However, if this information has been shared with third parties (i.e. the media), PLI will no longer be in control of this data and cannot restrict further processing which is already in the public domain.

Gender and occupation information is gathered on a voluntary basis and used purely for statistical purposes.

Sharing of personal data

Personal data is not generally shared with third parties, unless the game type has stipulated the use of third-party providers to facilitate the redemption of game prizes, such as the annuity game EuroDreams. 

The claim form is kept in secure storage for a period of up to two years and the data supplied therein is retained electronically for the duration of the Licence plus two years.

If the player, or syndicate, consents to publicity, the name, winnings and imagery may be published on the National Lottery website, via email and social channels and shared with the media (newspapers, radio and/or television stations) as agreed in writing. It will also be archived for future “throwback” marketing purposes.

Once the information has been shared with the media, the information will be in the public domain and PLI will not be able to enforce deletion.

PLI shares personal data with:

Mercer for overseeing the establishment of the annuity policy between the EuroDreams prize winner and Irish Life. Mercer will act as an insurance intermediary and gather all the necessary information, as described in the game rules, to set up an annuity policy and to satisfy Anti Money Laundering requirements. 

Irish Life for setting up the annuity policy for EuroDreams prize winners. Irish Life will be responsible for managing the purchased annuity policy and for handling winners’ data subject rights requests. Irish Life’s privacy notice may be found here: https://www.irishlife.ie/ila-privacy-notice/

Hampers & Co for facilitating the redemption of prizes for Hampers & Cash winners. PLI will share prize winners’ name, address, and contact number with Hampers & Co, who then contact them to arrange for the prizes to be chosen and sent out. Please see here an overview of Hampers & Co privacy policy: https://hampersandco.com/pages/our-privacy-policy

 

Scratch Card Draw Entries & TV Game Show

Personal data processed

Scratch card draw entries: name, address, email address, telephone number and signature.

TV Game Show participants and proxy participants: name, address, date of birth, phone number, signature and type of ID; proxy participant’s name, address & phone number; photographic and TV broadcast imagery.

Beneficiaries of National Lottery funding: video footage of Good Cause funding recipients and their projects.

Purpose for processing and uses of the data

To claim scratch card prizes above a certain value as described in the Game Rules.

To participate on the TV Game Show, or to allow a nominated proxy to participate instead, and for winners to receive prizes.

To publicise the benefits and beneficiaries of Good Cause funding raised by the National Lottery.

Lawful basis for processing the data

Contractual and legal obligations: The processing of data is necessary to enter into a contract with PLI and to meet the legal and regulatory requirements of the National Lottery Act and the Licence. If the player does not provide the requested data, PLI will not be able to pay the player. If a potential participant of the TV Game Show does not provide the requested data, the potential participant will not be able to take part in the TV Game Show.

Consent: Publicity material is processed on the basis of consent. Once the information has been released to the media, PLI would not be able to fulfil requests to withdraw consent.

Sharing of personal data

PLI shares personal data with:

• RTÉ for TV Game Show production purposes
• KPMG during independent observation of draws
• General and selected media and press for publicity purposes
• The public, where limited personal data is publicly announced on the website, and also on the TV Game Show, where the participants drawn for next week’s show are announced.

 

Second Chance Database

Personal data processed

Name, address, date of birth, telephone number, email address, IP address

Purpose for processing and uses of the data

To register a retail or online National Lottery Player’s entry into a second chance draw in compliance with legal requirements (such as, over 18).

To send information about offers and promotion.

The information is used internally by the National Lottery's digital marketing team.

Lawful basis for processing the data

Contractual and legal obligations: The processing of data is necessary to enter into a contract with PLI and to meet the legal and regulatory requirements of the National Lottery Act and the Licence. If the player does not provide the requested data, PLI will not be able to complete the player registration for the relevant second chance draw.

Consent: Direct marketing activity is subject to player consent. The player has the clear option to opt-in to receive marketing communications at registration time and then to opt-out any time.

Sharing of personal data

PLI shares personal data with:

• Action Point, who create the website in a National Lottery controlled Microsoft Azure server located in North Europe
• Google Analytics is used to measure the traffic on the second chance website.

 

National Lottery Good Causes and Good Causes Awards

The National Lottery was set up with the express purpose of raising funds for Good Causes, with almost 30 cent of every €1 our players spend on National Lottery games going to Good Causes.

Funds raised by the National Lottery are transferred to the Exchequer and are used to part-finance expenditure by various Government Departments on projects in these categories: Sport, Health, Community, Children & Youth, Arts, Heritage & Irish Language.

Each Government department or body accepts applications for funding on an annual basis and disperses grants accordingly. Each Government department then shares this information with the National Lottery so that we can inform our Players as to what organisations, clubs, voluntary groups etc have received National Lottery Good Causes funding.

Personal data processed

In addition to the name of the voluntary organisation or group, the grant amount and grant purpose, the following personal data is processed: name, address, landline & mobile telephone number, email address, IP address, photographic & videographic imagery.

Purpose for processing and uses of the data

The data will be used to contact and seek permission from certain organisations, groups and sport clubs all over Ireland to enable the National Lottery to create and produce photographic and video stories, including promotional material, that will recognise the inspiring and innovative work being carried out.

These stories may be used, with the consent of those involved, as part of our marketing activities and promoted across our consumer touchpoints e.g. Social, Online, National Lottery App, TV, Radio, Retail & PR communications.

The data is also used to contact and respond to Good Cause Awards entrants as appropriate.

At the Good Causes Award event, photography, videography and soundbites of attendees and winners will be captured to showcase the awards ceremony.

The data is also used to enable the National Lottery to print and distribute personalised signage to Sports Clubs and organisations around the country, to acknowledge funding received through the Sports Capital Programme Grant, which is part-funded by National Lottery Good Causes..

Lawful basis for processing the data

Legitimate interest: To inform and educate our players as to where the Good Causes funding goes and highlight the impact this funding has on the various voluntary groups and communities. Also, the processing of data is necessary to enter the Good Cause Awards competition which the company has a legitimate interest in promoting. Any content captured on the night of the Good Causes Awards is also used to promote the winners of the Good Causes Awards and drive awareness of Good Causes. 

Balance of data subjects’ interest: Recognition and awareness of the work being carried out by Good Cause beneficiaries; data subjects have the right to opt out and not take part in promotion of good causes and do not have to enter the Good Causes Awards competition; data subjects have the right to be removed from databases relating to these promotions. However, where photographs, videos and soundbites from the Good Causes Awards ceremony have already been released into the public domain, it may not be possible to have them deleted at that stage. 

Sharing of personal data

PLI shares personal data with:

• Third-party content production companies and creative advertising agencies.
• Professional Granite Consulting Lt.d, who create and host the website where the competition entries are made. The server is located in North Europe.
• Third-party market research companies who carry out surveys on PLI’s behalf relating to Good Causes awareness and benefits.
• Asana for marketing workflow management and for helping PLI liaise with media agencies while producing advertising and marketing projects. Good Causes beneficiaries’ pictures, names and contact details may be entered within the software tool. Asana may store information in the United States. Asana complies with EU-US Data Privacy Framework program. Please see here an overview of Asana’s privacy policy: https://asana.com/terms#privacy-policy

 

Win Awareness – Real Winners’ Stories

For Lottery winners who agree to take part in advertising and promotional campaigns, telling their personal stories.

Personal data processed

Name, address, landline and/or mobile telephone number, email address, IP address, social media accounts, ticket winning information, imagery – both photographic & video, voice recordings, video recordings.

Purpose for processing and uses of the data

The data will be used as part of the National Lottery’s marketing activities and will be promoted across a variety of media and consumer touchpoints. Examples of these consumer touchpoints include but will not be limited to TV, Radio, Outdoor, Online, Social, Retail, PR.

Winners’ stories will also be used internally by the National Lottery in communications such as our internal newsletters. They will also be included on our Retailer portal, the National Lottery access point for our retail partners.

Lawful basis for processing the data

The processing of this data will be obased on consent. Winners are entitled to withdraw the consent to which PLI will fulfil by stopping marketing communications using their data. Once the information has been released to the media, PLI would not be able to fulfil requests to erase the data that will be publicly available.

Sharing of personal data

PLI shares personal data with:

• Third-party content production companies.
• Third-party research companies, employed via our creative advertising agency.
• Creative advertising agencies and professional photographers. 
• Professional Granite Consulting Ltd., who create and host the website where the competition entries are made. The server is located in North Europe.
• Asana for marketing workflow management and help PLI liaise with media agencies while producing advertising and marketing projects. Public winners’ pictures, names and ticket winning information may be entered within the software tool. Asana may store information in the United States. Asana complies with EU-US Data Privacy Framework program. Please see here an overview of Asana’s privacy policy: https://asana.com/terms#privacy-policy

“Licence” means Licence to Operate the National Lottery, 27.02.2014.

Information Type	Retention Period
Good Cause Photos/Images	Duration of Licence plus 2 years after termination in accordance with Clause 15.3 of Licence
Winning Streak - Winners Bio's	1 year
Winner Images	Duration of Licence plus 2 years
Winning Streak PR Release Forms;	Duration of Licence plus 2 years
Winner’s information and prize values	Duration of Licence plus 2 years
General online player information (including name, address, date of birth, email, phone)	Duration of Licence plus 2 years
Online Player Transactions	Details of transactions: Duration of Licence plus 2 years
Users who sign up for promotion / competitions but never play online; (name, email address and phone number)	Delete within 3 months after promotion/competition ends
Customer Support interactions and emails	Open Account: Indefinite Closed Accounts: Duration of Licence plus 2 years after termination in accordance with Clause 15.3 of Licence, but subject to Data Minimisation
Call recordings Customer Support interactions	7 years
Biometric facial image scans and copies of supplied IDs	31 days max
Data Subject Rights Request records	7 years
Daily check for duplicated accounts	Duration of Licence plus 2 years
Good Causes Awards entrant information	13 months
Win Awareness – Real Winners Stories	Duration of Licence plus 2 years
Second Chance Database	12 months