We have released details of the anatomy of an Irish winner in 2016, representing a profile of the average person to win big and enter the legendary winners room at the National Lottery HQ, based on winners’ data across the main game formats1.
Over the course of 2016 the National Lottery has paid out over €200 million to 103 players receiving prizes of €100,000 plus.
In terms of building a picture of who is winning, winner profile data reveals that almost seven in ten winners were male in 2016, with seven in ten aged forty-five or over. The biggest representation of winners live in Dublin, with one in four declaring their professional status as ‘driver’.
In terms of behaviours and attitudes, Irish winners are very grounded. On realising the win four in ten winners admitted their significant other was the first person they told, with one in five admitting they slept with the ticket under their pillow for safe keeping until they travelled to the National Lottery headquarters in Dublin to claim their prize.
When it came to celebrating the win half of all winners (47.5%) wanted nothing more than to simply share a pint with loved ones. Though when it came to spending their prize pay-out on a holiday, the Caribbean with its slow pace of life, beautiful beaches and tropical weather was the top destination for almost half of all Irish winners (47%).
1Profile based on winners’ data across flagship game formats including Lotto, EuroMillions and DailyMillion claiming prizes of €100,000+