The National Lottery has been shortlisted in the Marketing Innovation Award category of the 2009 All Ireland Marketing Awards taking place May 14th.
After 20 years of success we've revitalised our brand!
We're evolving to keep pace with a fast changing, contemporary Ireland. With a new, fresh look the National Lottery strives to appeal to a wider audience thus strengthening its ability to grow. This will ultimately increase the funds raised for good causes.
For our main games, we've created a strong brand family based on our unique National Lottery Star. To avoid player confusion, EuroMillions is now clearly part of our family. This new clarity will increase our visibility and cross-selling power. We've also collaborated with leading retailers to revitalise our retail experience.
Click here to view our new Corporate Identity document (pdf version).